Work History
Throughout my career, I have had a passion for new technology and media. Before many in the industry, I anticipated the convergence of the internet, video, and new media. I have always been on the forefront of producing integrated content for this ever-changing industry.
At my current role as Head of Production for Stanford Health Care, I supervise the production of content for television broadcast, web pages, social media, radio, and OOH advertising for the organization’s marketing department.
Prior to Stanford Health Care, I was a creative producer for the global retail giant Walmart eCommerce, where I produced social media content for a global audience of 1.5 billion customers. Each month I would take in 65 creative briefs and manage cross-functional teams of marketers, site merchandisers, art directors, graphic designers, copywriters, content strategists, and photographers to produce assets for Walmart’s social media channels, which included Facebook, Twitter, Instagram, and Snapchat.
I earned my agency experience at D&A Communications, an award-winning communications firm specializing in multimillion-dollar contracts from government agencies. I managed integrated campaigns for agencies such as San Francisco International Airport (SFO), the San Francisco Police Department (SFPD), the San Francisco Department of Environment, and Job Corps. In addition, I helped build the organization’s internal video production department.
Prior my agency experience, I was Supervising Producer at Myx TV, a cable music lifestyle channel available in 15 million households nationwide. While at Myx TV I was responsible for all in-house production for television broadcast, as well as production for the organization’s website, which included managing a webmaster and sixteen influential bloggers from across the country. In addition, I took the initiative to develop partnerships with hundreds of celebrities and online influencers to increase brand awareness and web traffic by 110 percent.
Other media outlets for which I have produced content include Comcast, Paramount Studios, Here TV and KRON TV.
Accomplishments:
Managed million-dollar budgets and scopes of work
Worked in a range of industries that include television broadcasting, entertainment, retail ecommerce, healthcare, and government.
Supervised cross-functional teams of marketers, site merchandisers, creative directors, art directors, DPs, videographers, editors, graphic designers, writers, web developers, animators, photographers, and bloggers.
Produced integrated marketing campaigns that included video projects, web development, digital ads, social media, radio spots, and OOH advertising.
Supervised the production of several interactive virtual-reality tours for the Northern California Job Corps campuses.
Launched social media campaigns for Myx TV, Walmart eCommerce global, the San Francisco Police Department (SFPD), and Job Corps.
Headed in-house video and online web production for a music lifestyle channel that is available in 15 million households nationwide.
Developed partnerships with hundreds of celebrities, online influencers, and YouTubers, and produced online content that attracted millions of views and increased web traffic by 110 percent.
Independently produced a social media app and business plan that received interest from the venture-capitalist organizations Sequoia Capital and Walden Group; Walden Group offered $500,000 in seed money.